Posted on 13 April 2012

Welcome to all those interested in the lore of Rum, a beverage with a secret and fascinating history!

When I wrote "Rum: A Global History," there were things that had to be left out, some for space considerations, some because they were interesting stories or images but not vital to the book. A lot of fascinating information wasn't included because I didn't receive it before the book went to press.

This webpage will not duplicate the book, but will expand on the information and ideas that are there, and provide a place to stretch out and discuss the more controversial aspects of rum history. I welcome questions and will conduct research to answer any inquiries you may have. I would like this to be a place where you can contribute to the understanding of what rum has been at various times and places – some periods are not well documented, and if you have data you are willing to share, there is a community of beverage history aficionados who will be grateful.

Read on, preferably with a glass of something interesting at hand…

Richard Foss

P.S. – To buy the book, please go to your local bookstore and suppport a resource in your community. Most good stores can order it if it isn't in stock. If you don't have a local bookstore, I suggest buying online at Alibris.com, which supports local institutions and seems to report sales to authors in an honest manner, which That Other Online Store doesn't. If you would like to know more about me and my writing, mosey over to my page at richardfoss.com

PREVIOUS POSTS

17 April – 16 May 2012
17 May – 23 September 2012

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Possibly The Most Inaccurate Rum Advertisement Ever - But Pretty...

One of the most popular vintage liquor ads is for Rhum Des Incas, which was bottled by a company in Paris in the 1920's. Have a look at this lovely piece of art before I mention a few things about it.

Astute viewers may notice just a few things wrong as regards historical accuracy... The Incas didn't have horses, especially with European-style ornamental bridles like that, and nothing worn by any Inca ever resembled that bizarre pants-suit-toga whatever-it-is with the matching red boots. That goes for the headdress too, though you have to figure that if they had the materials, they probably would have gone for it. Finally, even if the Incas drank rum in the first place, which they didn't, the stuff in that bottle was made in Martinique, which is a thousand miles, a chain of mountains, and an ocean away from any place the Incas ever settled. On the plus side, it is an arresting and memorable image that probably inspired many people to gallop somewhere on a horse while waving a bottle of spirits. I am amused by the possibility that some lazy student somewhere will find this image on the internet and use it to illustrate a homework assignment on the Incas... I do not think it would help their grade very much.

10 January 2014

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New Information About Old Bottles

I have received several questions from reenactors and museums about how rum was stored and shipped in the early era, and a recent discovery clarified the situation. The people at Finest And Rarest, a broker that deals in very old and unusual spirits, found a unique item - the oldest dated bottle of rum ever found, from the year 1819. Here's a picture of it:

Picture of 1819 bottle

As you can see, the large, slightly irregular bottle was wrapped in braided sugar cane stalks to insulate the glass from shocks, and the corked top was sealed with wax. The label is leather with a stamp that indicated that this was rum agrichole from Martinique, with the date handwritten. Long distance shipping was usually done in barrels, which were less fragile and made more efficient use of space, but this represents the way that rum was packaged for sale in lower volumes than a caskfull. By the way, the rum inside the sealed bottle was said to still be good, and was sold off in small lots to connoisseurs. I tried to get some, but was just a bit too late - I won't wait to reply if a similar opportunity comes along again...

02 January 2014

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Pirates and Rum (again)

The popularity of pirate reenactment, which fosters romantic notions about what were, with rare exceptions, seagoing muggers and thugs, has led to many questions about the types of rum that pirates drank. I get enough of these that I decided to post answers to a few questions. One unusually thoughtful writer asked if pirates drank anyhing like the standardized dark rum that was produced for the Royal Navy. I find this highly unlikely, for several reasons. First, the strength of the naval rum ration wasn't fully standardized until the Napoleonic War era of the early 1800's, while most of the famous buccaneers flourished almost a century earlier. Second, naval-quality rum commanded a premium in most places compared to the rotgut made for local consumption and trade, so it is likely that thrifty mariners of ill repute would have bought the cheaper article for crew rations. They may have drunk better rum in port, but this was an individual choice.

It is worth noting that most of the rum consumed during the peak era of Caribbean piracy was probably not carefully aged dark rum, but pale spirits that were aged haphazardly if at all. The chemistry of aging was poorly understood, and though experienced drinkers must have noticed that the rum that sat in the holds for a while was better than companion barrels that were tapped immediately, there was little stardardization or quality control before the 1750's at the earliest. By then Blackbeard, Henry Morgan, and Calico Jack Rackham were all long dead, none having had a chance to enjoy a tot of the rum that was to become a symbol of the navy that ended their careers.

20 June 2013

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Gunpowder and Rum, Necessity and Aesthetics...

A few boutique distilleries blend gunpowder with rum - a combination pioneered by the pirate Blackbeard, who is not otherwise noted a a culinary trendsetter. I have tried Smoke and Oakum from New Zealand - this picture of their bottles shows how they use the iconography of Caribbean piracy for a beverage made just about as far from Jamaica as you can get while still being on the same planet.

The slightly sulfurous reek of the gunpowder mixed with rum is oddly enjoyable - it smells and tastes like something from another era. In my book I mentioned that mixing rum with gunpowder may have happened accidentally because barrels of both were on a ship, and they might be reused for different purposes. I have since found that while this may have happened, it was probably rare and never by accident. Also, the swap can only go one way; using gunpowder barrels for rum is impossible, and using rum barrels for gunpowder is an extremely bad idea. Gunpowder barrels did not hold liquid well - having been made to keep a dry material inside, the staves were not intended to get wet and might have swelled and warped if it was filled with liquid. Some gunpowder barrels were sealed with pine tar, which would change the flavor of beverages stored within, and some were lined with lead, which would have other negative consequences. Gunpowder barrels were also weaker - they were usually made with wooden or rope bands that were put in place wet so they shrank and held the barrel together, instead of iron hoops. That way there would be no metal on the barrel that might strike a spark.

Rum barrels were much stronger and would have held powder nicely, but a single spark struck from the metal staves would turn that barrel into a bomb that could imperil all within a wide radius. Rum was also usually shipped in large and unwieldy casks that would have been difficult for a gunner to manipulate in order to refill his magazine. Storing gunpowder in rum barrels probably did happen, but not by preference - it was almost certainly an improvisation by a desperate captain or military commander. The necessity is long past, but the spirit lives on in an interesting niche beverage.

15 May 2013

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The Most Successful Government Program in History

The question I posted about the Australian pistol-shaped rum bottles has been solved! Troy of Bundaberg Showcase followed up on my supposition that VE might be an abreviation for "vetreria", the Italian word for glassworks, and he found that the maker's mark matches Vetreria Etruscana of Northern Italy. We still don't know precisely how the bottles got to Australia, but we know the maker.

In honor of the solution of that question, it's worth going into another historical fact about rum in Australia - namely, that the stuff was wildly popular in the early years of the colony, and had a reputation nearly as vile as gin when it comes to wrecking people's lives. Around 1800, the governor of the colony came up with a brilliant solution, which was convincing Australians to drink something less alcoholic like beer. The problem was that beer wasn't widely available, so the government actually built a brewery at Paramatta and subsidized its operation. Once beer was available, a public relations campaign was instituted to convince people to switch from rum to beer. Though the message was not initially well received, the aim was eventually achieved; I can state from personal experience that Australians now will drink beer without coercion. Though rum was greatly eclipsed in popularity, it is still made there, and made very well. Some classic brands like Inner Circle and Bundaberg have been bought by conglomerates and much of their history lost - as far as I can tell, there isn't a single rum museum in the country, which is surprising in a place where it was once both popular and a mainstay of the economy.

11 April 2013

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A sailor's song about rum that isn't a shanty, but delightful nonetheless...

I am always interested to find historic songs about rum, and I heard one at the Riverside Dickens Festival last weekend. A duo who perform as Bob's Yer Uncle (note: not the 90's Canadian rock band with a similar name) sang this cheerful ditty of the dangers of overindulging in grog.

The song is called "Ben Backstay" and if you try to look it up, you are liable to get a much different song, a sad tale of a British sailor who perishes in a shipwreck, breaking the heart of his lady love. That tragic tale has an identical name and rhyming scheme to the one about the meeting of sailor, rum, and shark. This is not an accident; the serious song dates to 1803, and it extolled the bravery of British seamen during the Napoleonic Wars. The comic version, which is sung to a much more jolly tune, probably dates to around 1826, when it appeared in a book called The Universal Songster. This is not a shanty, which is a work song, but a forebitter, a song that is sung at the end of the day just for fun. The fellows in Bob's Your Uncle seem to be having plenty of fun with it, and it was well received in their shows.

08 February 2013

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Rum and guns, real and glass...

I was reading an account of Australian troops in the Battle of the Somme in World War One in which an officer noted that his men were so fatigued that that when relieved from duty they lay down where they were, sometimes dropping their rifles and collapsing. The officer could tell they were not shamming, because when it was time for distribution of rum rations, only one man from a platoon of fifteen showed up. This was apparently the detail that impressed his superiors - men too tired to get their rum were desperately in need of relief. On another matter involving weaponry and rum, Troy from Bundaberg Showcase in Australia sent this picture of unusual rum liqueur bottles.

These glass pistols were originally filled with Rum Royal Liqueur and were distributed by a company called Frangos, probably in the 1960's. Troy is looking for any information about exactly where and when these were made and where the liqueur was blended. From the style of the bottle and some markings on the glass I'm guessing the bottles are from Italy - there is a mark that reads "SE. Ve" on the butt of each pistol, and Ve is alikely abreviation for Vetreria, the Italian word for "Glassworks." Does anybody out there have more information on these? We'd be obliged for the answer.

19 January 2013

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Rum, Piracy, and the famous shanty that no pirate sang

One has to have a sneaking admiration for the people who invent tourist attractions, for their great creativity if for no other reason. Tourists who visit the British West Indies are told exciting lies about a barren, inhospitable islet named Dead Chest that lies off the coast of Peter Island. Here, they are told, is where Blackbeard cruelly marooned several members of his crew, leaving them with a cutlass and a bottle of rum each. Depending on which version of the story you hear, either the pirates killed each other until only one man was left alive, or they were picked up days later with the rum gone but all of the men alive. The tale goes on that a famous author visited the area later gathering material for a book and worked the story into a song.

The truth is a bit more prosaic. In 1883 Robert Louis Stevenson, a Scotsman who never visited the Caribbean, wrote Treasure Island and burnished the stereotype of the rum-crazed, profligate pirate : "[W]hen a cruise is done, why, it's hundreds of pounds instead of hundreds of farthings in their pockets. Now the most goes for rum and a good fling, and to sea again in their shirts." Stevenson also gave the world the most famous sea chantey that no real pirate ever sang:

Fifteen men on a dead man's chest, Yo ho ho and a bottle of rum!
Drink and the devil be done with the rest, Yo ho ho and a bottle or rum!

Dead Chest does have a connection to Treasure Island, though - Stevenson saw the name on a map and thought it sounded interesting, so he used it for his song. As to whether Blackbeard was ever there, it's unlikely - the man did do a lot of traveling around the Caribbean, but an island with no trees, water, or anything else worth plundering would not be a likely stop for him.

29 December 2012

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Drinking rum from an onion...

When I was in North Carolina on my lecture tour earlier this month, I was puzzled by the lack of information about rum distillers in the area prior to the Civil War. I found several references to rum as a generic trade good, but little information about who was making it and in what quantity. Based on nosing through various archives, I think I have the answer: lots of people were making it, each in relatively small quantities, and there were no established regional brands. Branded goods were indeed establised in the North and midwest during this time, but branding, advertising, and commercialization of alcohol lagged in the Old South. Distilling was an everyday skill, with turpentine and wood alcohol made in high volume, and the skill at distilling one could easily be used for the other. Hundreds of small rummeries were fed by the molasses trade with the Caribbean, with the rum sold through wholesale grocers. Most was probably sold by the keg, but bottles like this one were endlessly reused.

This type of flask was called an onion bottle, and this example was dug up on a beach near New Bern. It probably was made in Holland around 1730 - too late to have actually been part of Blackbeard's cargo, but well within the timeline for many of his fellow buccaneers.

25 November 2012

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Some of the most beautiful ads ever published......

You can't get away from the fact that many early rum advertisements portray slaves, or people who worked in slave-like conditions, as happy with their lives, and that is troubling to modern sensibilities.To which I can only say that we can't judge people of that era by modern standards, so let us merely admire the graphics of early rum labels for what they are: commercial art of a high order, conveying a tropical mystique and pride in craftsmanship. Negrita has made rum in Marftinique since 1857, and their graphics have always been splendid...

I could wallpaper a room with antique rum advertisements and not grow tired of looking at them, so arresting are the images, so vibrant the colors. I have been teaching a class on the history of alcohol in America for UCLA's Lifelong Learning Extension program, and have been admiring lots of vintage alcohol adverstisements of late - a book on the topic may be in the works if I can find a publisher who is interested.

23 October 2012

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The mystery of South African rum...

During the British Colonial period rum was evidently made in South Africa, but I haven't been able to find out much about the industry. One of the most prominent modern rums from the country is Mainstay, which was first bottled in 1954. Their advertising states that their rum is "unique to South Africa, is as special to this country as tequila is to Mexico! It was created in the cane fields of KwaZulu-Natal and originally known as 'gavine' or 'mystery liquor'. As the name implies, cane spirit is distilled from fermented molasses, by the continuous column still method. Mainstay, the resultant spirit, is extremely pure and crystal clear."

I was served things best described as "mystery liquor" at parties when I was first exploring the consumption of alcohol, and it wasn't usually a positive experience. Nevertheless, I look forward to trying Mainstay, and to learning more about rum in Southern Africa. Anybody who has information about production in earlier eras is invited to share it...

On another note entirely, I will be in North Carolina, Northern Virginia, and Maryland during the next few weeks on a book tour - if anybody has suggestions for rum bars near New Bern, Alexandria, Springfield, or Baltimore, I'd be delighted to meet readers for a beverage...

20 October 2012

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Rhapsodizing about rum punch...

Charles Dickens enjoyed a good cup of rum punch - he wittily shared his own recipe in a letter to his cousin, and his books include many characters who enthusiastically drank it. Dickens also gives us a portrait of someone who took great delight in making it - Wilkins Micawber, the impoverished but optimistic clerk in 1850's David Copperfield.

I informed Mr. Micawber that I relied upon him for a bowl of punch, and led him to the lemons. His recent despondency, not to say despair, was gone in a moment. I never saw a man so thoroughly enjoy himself amid the fragrance of lemon-peel and sugar, the odour of burning rum, and the steam of boiling water, as Mr. Micawber did that afternoon. It was wonderful to see his face shining at us out of a thin cloud of these delicate fumes, as he stirred, and mixed, and tasted, and looked as if he were making, instead of punch, a fortune for his family down to the latest posterity.

The ecstatic concentration of a great bartender or chef has rarely been so well expressed. Micawber and his creator were both a bit behind the times - punch was beginning to fall out of favor and be replaced by individually mixed cocktails - but in Dickens' pages we can relive the joy of a good bowl of punch properly made.

10 October 2012

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The Tagalog initials...

I have been unable to find much information about the evolution of rum in the Philippines - it was made there for at least a hundred years by small distllers who left no trace save in court records when they were caught evading taxes. The industry giant is now Tanduay Distillers, which was established in 1854 and has become so dominant that the company name is almost the synonym for rum in that country. In the 1950's a prohibitionist group took advantage of this when some poetic genius among their membership wrote the words "TANDUAY RUM" vertically and constructed a sentence in the Filipino language Tagalog horizontally. Roughly translated, the sentence reads "To drink this is to invite into your family sickness, illness, leprosy, strife, divorce, death and the destruction of your soul." As a non-Tagalog speaker I can't vouch for the artfulness of the phrasing, but I am impressed that somebody did it at all.Whether it convinced any Filipino rum drinkers to stop imibing has not been recorded..

03 October 2012

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